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Impact Pricing

Impact Pricing

609 Episodes • By Mark Stiving, Ph.D. • www.ImpactPricing.com/podcast...
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, comm ...more
How To Business Education
Impact Pricing
Impact Pricing
@impactpricing
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Blogcast: Price Segmentation in Action: Why Geography Matters for Your Wallet
This is an Impact Pricing Blog published on June 6, ... more
Jul 26 2024 4m
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Navigating Pricing Systems and Value-Based Selling in SaaS with Mac Kremer
Mac Kremer leads the pricing strategy practice at K1... more
Jul 22 2024 31m
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Blogcast: The Price is NEVER Right!
This is an Impact Pricing Blog published on May 30, ... more
Jul 19 2024 2m
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Pricing for the Planet: Leveraging Sustainability as a Competitive Advantage with Fabien Cros
With 10+ years in strategic data-marketing, digital,... more
Jul 15 2024 31m
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Blogcast: How Value-Based Selling & Marketing Work Together to Drive Increased Profitability
This is an Impact Pricing Blog published on May 23, ... more
Jul 12 2024 12m
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Insights into Value-Based Pricing Strategies for B2B with Tom Nagle
Dr. Thomas (Tom) Nagle founded the Strategic Pricing... more
Jul 8 2024 27m
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Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales
This is an Impact Pricing Blog published on May 16, ... more
Jul 5 2024 3m
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Practical Methods for Competitive Intelligence in Pricing with Jason Covitz
Jason Covitz, the Vice President of Commercial Finan... more
Jul 1 2024 25m
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Blogcast: Simplifying Segmentation for Enhanced Profitability
This is an Impact Pricing Blog published on May 8, 2... more
Jun 28 2024 4m
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The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon
With over 25 years of experience in pricing strategy... more
Jun 24 2024 26m
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Blogcast: Reduce the Risk of Raising Prices
This is an Impact Pricing Blog published on May 2, 2... more
Jun 21 2024 2m
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Unlocking Pricing Potential Using the Pricing Spineometer with Tim Smith
Tim Smith helps executives address critical question... more
Jun 17 2024 28m
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Blogcast: The Value of a Feature: How to Create Value Tables
This is an Impact Pricing Blog published on April 25... more
Jun 14 2024 6m
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Navigating Price Changes: Overcoming Fear and Implementing Strategy with Patrick Meegan
Patrick Meegan is a Managing Director at Investor Gr... more
Jun 10 2024 29m
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Blogcast: B2B Market Research Is Overrated
This is an Impact Pricing Blog published on April 18... more
Jun 7 2024 2m
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AI vs. SaaS: Transforming Software Pricing and Value Delivery with Steven Forth
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partne... more
Jun 3 2024 25m
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Blogcast: Value for Buyer Personas
This is an Impact Pricing Blog published on April 11... more
May 31 2024 3m
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Dynamic Pricing Strategies for Sustainable Recurring Revenue with Amanda Northcutt
As a consultant, coach, and 6-time executive, Amanda... more
May 27 2024 29m
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Blogcast: Expert-Approved Pricing Insights at Your Fingertips: Discover Our Custom Pricing GPT
This is an Impact Pricing Blog published on April 4,... more
May 24 2024 2m
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Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan
Sundar Ramanathan is a Banking Product and Pricing E... more
May 20 2024 23m
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Blogcast: Show Me The Value!
This is an Impact Pricing Blog published on March 28... more
May 17 2024 2m
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Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand
Vivek Anand leads a team of data scientists, statist... more
May 13 2024 27m
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Blogcast: A Value Perception Gap
This is an Impact Pricing Blog published on March 21... more
May 10 2024 3m
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The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partne... more
May 6 2024 30m
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Blogcast: Using Value to Break Down Silos
This is an Impact Pricing Blog published on March 14... more
May 3 2024 3m
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