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How to Win podcast with Peep Laja
Key Points:
How Alexander and his co-founder got the...
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Jun 6 2022 29m
Chapter 1 3 mins
How Alexander and his co-founder got their start with SprykerChapter 2 3 mins
How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR markChapter 3 1 min
My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail MadniChapter 4 1 min
Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comersChapter 5 1 min
How Spryker is competing on brand to become the "Tesla of the commerce industryChapter 6 1 min
I weigh in on the importance of branding, with a quote from Lattice's Alex KracovChapter 7 1 min
Alexander explains why experience and years in the industry are such a powerful moat for SprykerChapter 8 2 mins
Alexander discusses how difficult it is to pin down which sales efforts are working most effectivelyChapter 9 4 mins
I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les BinetChapter 10 2 mins
Alexander explains why Spryker benefitted from getting their start in GermanyChapter 11 3 mins
My advice on how to hire the best team membersChapter 12 1 min
Wrap up