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episode icon How to Win podcast with Peep Laja
Going after greenfield opportunities with FullStory's Scott Voigt
Summary:This week on How to Win: Scott Voigt, founde... more
Sep 12 2022 32m
Chapter 1 4 mins
How FullStory pivoted on their original marketing tool when they caught sight of a stronger opportunity
Chapter 2 1 min
I weigh in on the advantages of changing up your strategy when you're not seeing the growth you want
Chapter 3 2 mins
Scott describes FullStory's initial, highly personalized outbound strategy
Chapter 4 3 mins
How FullStory's shift upmarket influenced their strategy
Chapter 5 2 mins
My take on why to consider going after enterprise clients early, with a quote from Seismic's Doug Winter
Chapter 6 1 min
How FullStory made the leap to become more than just a point solution
Chapter 7 1 min
I explain how to develop messaging that will serve you now, and as you grow
Chapter 8 2 mins
Why FullStory's flywheel hinges on its user experience
Chapter 9 2 mins
I define the term "flywheel effect," with a quote from Jim Collins
Chapter 10 2 mins
My thoughts on why repetition is essential to any marketing strategy, with a quote from Dan Kennedy
Chapter 11 5 mins
How FullStory is maintaining their lead on clones
Chapter 12 1 min
Wrap up
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