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episode icon How to Win podcast with Peep Laja
Focus-fueled growth with Seamless.AI's Brandon Bornancin
Summary:This week on How to Win: Brandon Bornancin, ... more
Sep 6 2022 29m
Chapter 1 2 mins
Seamless.AI's early days as a list building agency
Chapter 2 4 mins
I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there
Chapter 3 1 min
Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category
Chapter 4 1 min
I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel
Chapter 5 2 mins
Brandon explains how staying focused led to early success for Seamless
Chapter 6 1 min
My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith
Chapter 7 3 mins
Brandon takes us through Seamless' main competitive advantage
Chapter 8 1 min
How a robust content marketing strategy has been key to Seamless' success
Chapter 9 42 sec
My thoughts on creating demand and awareness through thought leadership
Chapter 10 6 mins
Brandon unpacks Seamless.AI's targeted outbound sales strategy
Chapter 11 1 min
Wrap up
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