Summary:

This week on How To Win: Jaleh Rezaei, CEO and co-Founder of Mutiny. Mutiny is a no-code AI and personalization platform for marketers. Mutiny launched in 2018, raised their Series A in 2021 with Sequoia Capital, and their Series B this year with Tiger Global. They now have over 70 employees. In this episode, we discuss how they carved out and dominated their niche, the benefits of building a community around your product, and why continually innovating to add value should be part of your long-term strategy. I weigh in on building a great business in an existing category, increasing your customer value footprint, and competing to be unique.

Key Points:

Jaleh talks about how she spotted a gap in the market during her time at Gusto (01:03)
How does Mutiny go beyond A/B Testing? (04:30)
What is Mutiny's go-to-market strategy? (05:50)
I discuss building a business in an existing category with a quote from Professor Jonathan Byrnes (09:09)
Jaleh breaks down Mutiny's unique customer acquisition-focused marketing (10:50)
I weigh in on the importance of new customer acquisition with a quote from Professor Byron Sharp (11:52)
Jaleh lays out Mutiny's long-term strategy (13:02)
I stress the importance of adding customer value with a quote from Unbounce's Tamara Grominsky (15:38)
Jaleh discusses Mutiny's strategy to differentiate faster (16:48)
I weigh in on competing to be unique with a quote from business strategist and Harvard Professor Michael Porter (18:38)
Jaleh gives three pieces of advice to fellow SaaS founders (20:15)
Wrap-up (25:02)

Mentioned:

Jaleh Rezaei LinkedIn

Professor Jonathan Byrnes and John Wass' Choose Your Customer

Professor Byron Sharp's How Brands Grow

Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

Michael Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors

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