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How to Win podcast with Peep Laja

How to Win podcast with Peep Laja

63 Episodes • By Peep Laja • howtowin.transistor.fm/
Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competiti ...more
Business Entrepreneurship Marketing
How to Win podcast with Peep Laja
How to Win podcast with Peep Laja
@howtowinpodcastwithpeeplaja
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Announcement: Summer Break 2023
With summer around the corner, How to Win will be ta... more
May 24 2023 50 sec
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Cross-company collaboration with Pluralsight's Lindsay Bayuk
Summary:This week on How to Win: Lindsay Bayuk, CMO ... more
Apr 11 2023 25m
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Cultivating a growth practice with Mural's Lauren Schuman
Summary:This week on How to Win: Lauren Schuman, VP ... more
Mar 12 2023 30m
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Laying the foundation for long-term company alignment with Salsify's Rob Gonzalez
Summary:This week on How To Win: Rob Gonzalez, co-fo... more
Feb 27 2023 33m
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Fostering a learning mindset in your company culture with Quantive's Casey Carey
Summary:This week on How To Win: Casey Carey, CMO at... more
Feb 13 2023 32m
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Creating a high-quality customer experience with vFairs' Muhammad Younas
Summary:This week on How To Win: Muhammad Younas, CE... more
Feb 7 2023 27m
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Building a brand from the ground up with Oyster HR's Kevan Lee
Summary:This week on How To Win: Kevan Lee, Senior V... more
Jan 30 2023 31m
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Reassessing your metrics with Earl Grey Capital's Matt Sornson
This week on How To Win: Matt Sornson, co-founder of... more
Jan 23 2023 25m
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Five steps to grow your business with Catalyst Software's Mark Kosoglow
This week on How To Win: Mark Kosoglow, B2B SaaS tho... more
Jan 16 2023 29m
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Developing a long-term view with Userlytics Corporation's Alejandro Rivas-Micoud
Summary:This week on How To Win: Alejandro Rivas-Mic... more
Jan 9 2023 21m
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Identifying your company's leverage with SmartAsset's Brian Bourque
Summary:This week on How To Win: Brian Bourque, SVP ... more
Dec 13 2022 25m
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Getting inside your ideal customer's limited consideration set with Peep Laja
Summary:This week on How To Win: I'm taking the oppo... more
Nov 29 2022 35m
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Six tips for building your business with Jellyfish's Kyle Lacy
Summary: This week on How To Win: Kyle Lacy, Chief M... more
Nov 21 2022 28m
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Feedback loops and free product offerings with PandaDoc's Mikita Mikado
Summary:This week on How To Win: Mikita Mikado, CEO ... more
Oct 31 2022 25m
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Diversifying your product offering with Kovai.co's Saravana Kumar
Summary:This week on How To Win: Saravana Kumar, CEO... more
Oct 24 2022 26m
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Content, community, and customer acquisition with Mutiny's Jaleh Rezaei
Summary:This week on How To Win: Jaleh Rezaei, CEO a... more
Oct 10 2022 26m
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Identifying the ICP with the greatest need with Aircall's Jonathan Anguelov
Summary:This week on How to Win: Jonathan Anguelov, ... more
Oct 3 2022 26m
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Making the jump to a 'professional CEO' with Maxio's Randy Wootton
Summary:This week on How to Win: Randy Wootton, CEO ... more
Sep 26 2022 29m
Chapter 1 2 mins
Randy talks about the merger that formed Maxio
Chapter 2 2 mins
Randy breaks down the art of choosing companies for a merger
Chapter 3 1 min
I weigh in on the uniqueness of every merger with a quote from Seismic's Doug Winter
Chapter 4 1 min
Randy talks about the experience of being a 'professional CEO'
Chapter 5 1 min
I explore the differences between a founder and professional CEO
Chapter 6 2 mins
Randy maps out Maxio's strategy
Chapter 7 1 min
I lay out some of the key aspects of a successful strategy with a quote from Roger Martin
Chapter 8 2 mins
Randy describes how he shares his strategic vision with his leaders and teams
Chapter 9 1 min
I break down the V2MOM with a quote from Salesforce's Marc Benioff
Chapter 10 1 min
How is Maxio going to win?
Chapter 11 2 mins
A quote from Clayton Christensen about his theory of non-consumption
Chapter 12 2 mins
Randy reflects on the importance of understanding client growth stages
Chapter 13 1 min
I discuss how having a core focus is linked to resilience
Chapter 14 2 mins
What are the strategic trade-offs that Maxio is making?
Chapter 15 1 min
Wrap up
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Engineering the product mindset with 3Pillar Global's David DeWolf
Summary:This week on How to Win: David DeWolf, Presi... more
Sep 19 2022 29m
Chapter 1 2 mins
How David created his own software product niche based on client satisfaction
Chapter 2 4 mins
I share my thoughts on innovating for customer value with a quote from Nest's Tony Fadell
Chapter 3 1 min
David breaks down the problem of commoditization in software development and how 3Pillar Global sets itself apart
Chapter 4 1 min
I discuss what makes a great product team with a quote from the Silicon Valley Product Group's Marty Cagan
Chapter 5 2 mins
How 3Pillar Global communicates its market niche
Chapter 6 3 mins
I stress why you should always be generous with your knowledge with a quote from Seamless.AI 's Brandon Bornancin
Chapter 7 1 min
David talks about some of the strategic trade-offs that 3Pillar Global has made
Chapter 8 1 min
I explain why to be successful, you need to understand your obstacles
Chapter 9 2 mins
David discusses how he managed to scale to over 2000 employees
Chapter 10 2 mins
I weigh in on hiring people that can solve your business's problems with a quote from Scaling Up's Verne Harnish
Chapter 11 3 mins
How David has positioned himself and 3Pillar Global as thought leaders
Chapter 12 1 min
Wrap up
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Going after greenfield opportunities with FullStory's Scott Voigt
Summary:This week on How to Win: Scott Voigt, founde... more
Sep 12 2022 32m
Chapter 1 4 mins
How FullStory pivoted on their original marketing tool when they caught sight of a stronger opportunity
Chapter 2 1 min
I weigh in on the advantages of changing up your strategy when you're not seeing the growth you want
Chapter 3 2 mins
Scott describes FullStory's initial, highly personalized outbound strategy
Chapter 4 3 mins
How FullStory's shift upmarket influenced their strategy
Chapter 5 2 mins
My take on why to consider going after enterprise clients early, with a quote from Seismic's Doug Winter
Chapter 6 1 min
How FullStory made the leap to become more than just a point solution
Chapter 7 1 min
I explain how to develop messaging that will serve you now, and as you grow
Chapter 8 2 mins
Why FullStory's flywheel hinges on its user experience
Chapter 9 2 mins
I define the term "flywheel effect," with a quote from Jim Collins
Chapter 10 2 mins
My thoughts on why repetition is essential to any marketing strategy, with a quote from Dan Kennedy
Chapter 11 5 mins
How FullStory is maintaining their lead on clones
Chapter 12 1 min
Wrap up
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Focus-fueled growth with Seamless.AI's Brandon Bornancin
Summary:This week on How to Win: Brandon Bornancin, ... more
Sep 6 2022 29m
Chapter 1 2 mins
Seamless.AI's early days as a list building agency
Chapter 2 4 mins
I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there
Chapter 3 1 min
Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category
Chapter 4 1 min
I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel
Chapter 5 2 mins
Brandon explains how staying focused led to early success for Seamless
Chapter 6 1 min
My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith
Chapter 7 3 mins
Brandon takes us through Seamless' main competitive advantage
Chapter 8 1 min
How a robust content marketing strategy has been key to Seamless' success
Chapter 9 42 sec
My thoughts on creating demand and awareness through thought leadership
Chapter 10 6 mins
Brandon unpacks Seamless.AI's targeted outbound sales strategy
Chapter 11 1 min
Wrap up
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Industry experience as a competitive advantage with Spryker's Alexander Graf
Key Points: How Alexander and his co-founder got the... more
Jun 6 2022 29m
Highlight
Chapter 1 3 mins
How Alexander and his co-founder got their start with Spryker
Chapter 2 3 mins
How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR mark
Chapter 3 1 min
My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail Madni
Chapter 4 1 min
Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comers
Chapter 5 1 min
How Spryker is competing on brand to become the "Tesla of the commerce industry
Chapter 6 1 min
I weigh in on the importance of branding, with a quote from Lattice's Alex Kracov
Chapter 7 1 min
Alexander explains why experience and years in the industry are such a powerful moat for Spryker
Chapter 8 2 mins
Alexander discusses how difficult it is to pin down which sales efforts are working most effectively
Chapter 9 4 mins
I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les Binet
Chapter 10 2 mins
Alexander explains why Spryker benefitted from getting their start in Germany
Chapter 11 3 mins
My advice on how to hire the best team members
Chapter 12 1 min
Wrap up
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Developing a distinctive marketing tone with CB Insights' Anand Sanwal
Key Points: How CB Insights got its start (01:13) An... more
May 30 2022 32m
Highlight
Chapter 1 2 mins
How CB Insights got its start
Chapter 2 1 min
Anand explains when he realized the target market for CB Insights had shifted
Chapter 3 1 min
My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios
Chapter 4 2 mins
Anand explains CB Insights' unique approach to content marketing
Chapter 5 49 sec
I discuss the need for more creativity and more hard work in marketing
Chapter 6 2 mins
Anand describes the competitive landscape CB Insights in playing in
Chapter 7 2 mins
Why Anand believes experience and pain tolerance gives them a competitive advantage
Chapter 8 1 min
I explain how excellence and mediocrity are both habits that are developed over time
Chapter 9 2 mins
Anand explains why figuring out your priorities as a company is key to success
Chapter 10 2 mins
My take on the importance of knowing where to focus resources, with a quote from Steve Jobs
Chapter 11 1 min
Anand talks through the moats CB Insights is developing
Chapter 12 1 min
I describe the law of increasing returns with a quote from Prof. Brian Arthur
Chapter 13 1 min
Anand explain how content is still the anchor of CB Insights' marketing strategy
Chapter 14 2 mins
Why a personalized newsletter from Anand tested better than a more generic option
Chapter 15 2 mins
Anand's advice for other founders and CEOs
Chapter 16 1 min
Wrap up
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Getting more accurate customer feedback with Attentive's Brian Long
Key Points: How Brian got started with Attentive (01... more
May 23 2022 30m
Chapter 1 1 min
How Brian got started with Attentive
Chapter 2 1 min
My thoughts on the advantages of being vertical-specific with a quote from Steve Blank
Chapter 3 1 min
Brian explains the competitive landscape Attentive was playing in at the start
Chapter 4 44 sec
Why selling should start with identifying the major problems facing your target customers
Chapter 5 1 min
I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors
Chapter 6 3 mins
Brian shares how Attentive saw early success with their outbound sales efforts
Chapter 7 3 mins
My thoughts on staying relevant to your customers
Chapter 8 1 min
How Attentive is approaching a competitive landscape that is changing faster than ever before
Chapter 9 4 mins
I explain the importance of keeping up with an ever-evolving competitive landscape with a quote from LinkedIn's Jeff Weiner
Chapter 10 3 mins
Brian explains his strategy for getting accurate customer feedback
Chapter 11 2 mins
I unpack why customer feedback is so important in the era of saturated markets with a quote from Databox's Peter Caputa
Chapter 12 1 min
Brian describes Attentive's website messaging strategy, and where he thinks others go wrong
Chapter 13 1 min
My advice on choosing your website messaging strategy, and why you should test your messaging
Chapter 14 1 min
Brian's advice for other founders and CEOs
Chapter 15 1 min
Wrap up
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Winning in a large target market with Cognism's James Isilay
Key Points: James explains how his trading backgroun... more
May 16 2022 29m
Chapter 1 1 min
James explains how his trading background led him to founding Cognism
Chapter 2 1 min
Cognism's first major pivot
Chapter 3 2 mins
My thoughts on early pivots with a quote from Eric Ries
Chapter 4 53 sec
James describes how Cognism's market size meant there was plenty of growth opportunity, despite competition
Chapter 5 1 min
I explain the advantage of starting your business outside the hyper-competitive US market with a quote from Jean-René Boidron
Chapter 6 1 min
James talks through why friendly, warm relationships with your early customers is key
Chapter 7 2 mins
My opinion on networking and why you should begin marketing efforts years before your product is available
Chapter 8 59 sec
I unpack why even mediocre companies can succeed if they have excellent product-market fit, with a quote from Wealthfront's Andy Rachleff
Chapter 9 52 sec
James discusses the importance of mentorship
Chapter 10 2 mins
My advice on seeking out mentors
Chapter 11 2 mins
Why Cognism did things in the early days that wouldn't scale, with a quote from Y Combinator's Paul Graham
Chapter 12 5 mins
My thoughts on building out your brand narrative once you've identified your competitive edge
Chapter 13 2 mins
James describes the moats Cognism is building for the future
Chapter 14 1 min
Advice James would give to fellow SaaS founders
Chapter 15 1 min
Wrap up
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