If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset.

In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, stale marketing.

Including tips for:
- Enabling employee advocacy
- Leveraging your company story
- And using the language of your customer

Get Patrick's book to gain even more takeaways

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

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