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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

119 Episodes • By Alex Price • finite.community/
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers ...more
Technology Management Business
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
FINITE: B2B Marketing Podcast for Tech, Software &...
@finite:b2bmarketingpodcastfort...
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#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
In this episode of the FINITE Podcast we hear from A... more
Feb 6 2023 26m
Limitations of Attribution Models
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#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok
In this episode of the FINITE Podcast we'll be ... more
Jan 23 2023 26m
The Three Pillars of Marketing Services
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#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo
Martha Aviles is VP of Marketing at Talroo and has s... more
Jan 9 2023 20m
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#116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity
On this episode of the FINITE podcast hear from Web3... more
Dec 19 2022 29m
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#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS
If you haven't heard of IFS, they're one o... more
Dec 5 2022 28m
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#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia
This episode is for all B2B marketers who have an un... more
Nov 21 2022 27m
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#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena
B2B organisations are often inhibited by silos betwe... more
Nov 5 2022 26m
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#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing a...
On this FINITE Podcast episode, Alex and our guest, ... more
Oct 24 2022 23m
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#111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO
This episode of the FINITE Podcast is an honest, tra... more
Sep 26 2022 25m
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#110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus
One of the biggest obstacles to great account-based ... more
Sep 12 2022 28m
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#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Cust...
You might have seen Neil Hoyne on LinkedIn, or know ... more
Sep 5 2022 27m
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#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
Richard Maclauchlan is always hired to get things of... more
Aug 22 2022 26m
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#107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values aren't aligning with you... more
Aug 8 2022 24m
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#105 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communication...
Evelina Amanatidou is a B2B leader with a background... more
Jul 25 2022 23m
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#105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
While many growth marketers consider customer churn ... more
Jul 11 2022 30m
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#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
Blair Josephs Jansen's career spans the Hollywo... more
Jun 27 2022 26m
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#103 - Where is ABM going next? From the ABM panel at FINITE Fest
At FINITE Fest, we had a grand old time learning abo... more
Jun 13 2022 41m
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#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
B2B marketers can quickly find themselves overloaded... more
May 30 2022 23m
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#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketi...
Paid social can create quick wins for B2B tech compa... more
May 16 2022 28m
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#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
As B2B businesses shift from sales-led to marketing-... more
May 2 2022 24m
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#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
In 2022, B2B event marketing is in a state of fluidi... more
Apr 25 2022 29m
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#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix
For brands in new categories, with disruptive produc... more
Apr 11 2022 25m
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#97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix
It's an exciting time to be in marketing, when ... more
Apr 4 2022 29m
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#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
If you're sick of the same-old when it comes to... more
Mar 28 2022 39m
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#95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at Finte...
The transition from startup to scaleup is an excitin... more
Mar 21 2022 29m
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