
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers
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Technology
Management
Business
#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
In this episode of the FINITE Podcast we hear from A...
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Feb 6 2023 26m
#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok
In this episode of the FINITE Podcast we'll be ...
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Jan 23 2023 26m
#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo
Martha Aviles is VP of Marketing at Talroo and has s...
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Jan 9 2023 20m
#116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity
On this episode of the FINITE podcast hear from Web3...
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Dec 19 2022 29m
#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS
If you haven't heard of IFS, they're one o...
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Dec 5 2022 28m
#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia
This episode is for all B2B marketers who have an un...
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Nov 21 2022 27m
#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena
B2B organisations are often inhibited by silos betwe...
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Nov 5 2022 26m
#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing a...
On this FINITE Podcast episode, Alex and our guest, ...
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Oct 24 2022 23m
#111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO
This episode of the FINITE Podcast is an honest, tra...
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Sep 26 2022 25m
#110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus
One of the biggest obstacles to great account-based ...
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Sep 12 2022 28m
#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Cust...
You might have seen Neil Hoyne on LinkedIn, or know ...
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Sep 5 2022 27m
#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
Richard Maclauchlan is always hired to get things of...
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Aug 22 2022 26m
#107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values aren't aligning with you...
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Aug 8 2022 24m
#105 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communication...
Evelina Amanatidou is a B2B leader with a background...
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Jul 25 2022 23m
#105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
While many growth marketers consider customer churn ...
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Jul 11 2022 30m
#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
Blair Josephs Jansen's career spans the Hollywo...
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Jun 27 2022 26m
#103 - Where is ABM going next? From the ABM panel at FINITE Fest
At FINITE Fest, we had a grand old time learning abo...
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Jun 13 2022 41m
#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
B2B marketers can quickly find themselves overloaded...
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May 30 2022 23m
#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketi...
Paid social can create quick wins for B2B tech compa...
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May 16 2022 28m
#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
As B2B businesses shift from sales-led to marketing-...
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May 2 2022 24m
#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
In 2022, B2B event marketing is in a state of fluidi...
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Apr 25 2022 29m
#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix
For brands in new categories, with disruptive produc...
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Apr 11 2022 25m
#97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix
It's an exciting time to be in marketing, when ...
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Apr 4 2022 29m
#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
If you're sick of the same-old when it comes to...
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Mar 28 2022 39m
#95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at Finte...
The transition from startup to scaleup is an excitin...
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Mar 21 2022 29m