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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

315 Episodes • By Louis Grenier | Marketing & Branding • podcast.everyonehatesmarketers.c...
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Conte ...more
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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Everyone Hates Marketers | No-BS Marketing & Brand...
@everyonehatesmarketers
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Professionalism is Killing Your Brand: Here's the Cure
Corporate speak sucks.Dave Harland, copywriter and c... more
May 21 2024 58m
Chapter 1 2 mins
Intro
Chapter 2 2 mins
Redefining professionalism
Chapter 3 3 mins
Dave's journey
Chapter 4 7 mins
How Dave's strategy generates leads
Chapter 5 6 mins
First steps to being more yourself
Chapter 6 10 mins
Why going "too" narrow is important
Chapter 7 7 mins
Self-deprecation as a copywriting tool
Chapter 8 9 mins
Picking the right fight
Chapter 9 4 mins
Dave's last advice
Chapter 10 2 mins
Top 3 resources
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Funnels Don't Build Businesses: Here's What Does
 Forget the "easy money" funnel fantasy. We're expos... more
May 14 2024 58m
Chapter 1 2 mins
Intro
Chapter 2 5 mins
Facebook funnel's story
Chapter 3 1 min
The difference between a funnel business approach and a real business
Chapter 4 6 mins
The importance of the backend in a business
Chapter 5 4 mins
The weaknesses of the influencer model
Chapter 6 6 mins
The 5 Lightbulbs Framework
Chapter 7 4 mins
How to implement the framework
Chapter 8 6 mins
What is a good argument to sell your product?
Chapter 9 4 mins
How to spot the right claim?
Chapter 10 10 mins
The claim-proof model
Chapter 11 1 min
Summary
Chapter 12 1 min
Billy's top 3 resources
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How to Build a Content Strategy That "Drives Pipeline"
 In this episode, Sara Stella Lattanzio pulls back t... more
May 7 2024 53m
Chapter 1 2 mins
Intro
Chapter 2 2 mins
Sara's pet peeve
Chapter 3 4 mins
First actionable steps as a marketer
Chapter 4 10 mins
How to find and convince the right people for content marketing
Chapter 5 5 mins
Getting people involved
Chapter 6 1 min
When did you drive more pipeline
Chapter 7 5 mins
Sara's content strategy process
Chapter 8 2 mins
What's a cluster
Chapter 9 4 mins
How do you decide on a cluster
Chapter 10 4 mins
The difference between content strategy and editorial calendar
Chapter 11 4 mins
How do you deal with the fear of judgment
Chapter 12 2 mins
The difference between business in the US and the EU
Chapter 13 29 sec
Sara's top 3 resources
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25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Leah Tharin, a B2B growth veteran with 25 years of e... more
Apr 30 2024 1h 3m
Chapter 1 3 mins
Intro
Chapter 2 5 mins
What would be product-led growth and sales-led growth if they were a board game
Chapter 3 3 mins
Cutting through the jargon 
Chapter 4 3 mins
Breaking down product-led growth
Chapter 5 1 min
Breaking down sales-led growth
Chapter 6 2 mins
When to choose between PLG or SLG
Chapter 7 9 mins
Step-by-step guide with a sales-led company
Chapter 8 8 mins
What is the most difficult scenario for a sales-led company
Chapter 9 2 mins
The 4 categories of people you need to serve
Chapter 10 18 mins
How to identify the key "aha" moment
Chapter 11 1 min
Summary
Chapter 12 1 min
Leah's top 3 resources
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Know Your "Enemies" — A Practical Guide to Competitive Intelligence
This episode gets real about knowing your competitio... more
Apr 23 2024 55m
Chapter 1 2 mins
Intro
Chapter 2 3 mins
Customer obsession vs Competitor obsession
Chapter 3 2 mins
Is competitive intel only for B2B SaaS?
Chapter 4 6 mins
Defining competitive intelligence
Chapter 5 1 min
How do you identify threats?
Chapter 6 5 mins
Practical case with a cinema
Chapter 7 5 mins
How to start a competitive intelligence department?
Chapter 8 8 mins
How to consolidate your research and apply it?
Chapter 9 7 mins
How do you assess the maturity of a category?
Chapter 10 4 mins
The number one tip to find differentiators
Chapter 11 3 mins
Andy's biggest win
Chapter 12 2 mins
Outro
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How to Make Products That Stick (With PepsiCo's Chief Design Officer)
With 47 patents under his belt, Mauro Porcini takes ... more
Apr 16 2024 54m
Chapter 1 1 min
Intro
Chapter 2 4 mins
Human Centricity vs Customer Centricity
Chapter 3 5 mins
3 vectors to hit the right note with your product
Chapter 4 11 mins
How to market your product to any potential buyers
Chapter 5 7 mins
How to reduce your chances of making mistakes
Chapter 6 5 mins
Is it possible to learn confidence
Chapter 7 3 mins
The 3 forms of love
Chapter 8 9 mins
How prototyping can change everything
Chapter 9 1 min
The power of the shiny object
Chapter 10 2 mins
Mauro's advice for marketers
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Stop Wrestling With Pricing: How to Set Prices Customers Want
Listen to Melina Palmer, behavioral economist and au... more
Apr 9 2024 1h
Chapter 1 1 min
Intro
Chapter 2 3 mins
The pricing paradox 
Chapter 3 10 mins
Pricing psychology & finding the perfect price point
Chapter 4 7 mins
Putting theory into practice (step-by-step guide)
Chapter 5 4 mins
How to understand what's beyond the core product of your business?
Chapter 6 4 mins
Looking at the competition
Chapter 7 12 mins
Main pricing principles
Chapter 8 3 mins
Little-known principles that can boost your sales
Chapter 9 3 mins
The cookie framework
Chapter 10 2 mins
Tips to harness the power of curiosity bias
Chapter 11 2 mins
Outro
Chapter 12 1 min
Melina's top 3 resources
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How to Find SPICY Angles That The Right People Cannot Ignore
In this episode, we sit down with PR expert and auth... more
Apr 2 2024 1h 1m
Chapter 1 1 min
Intro
Chapter 2 3 mins
Knowing how to launch
Chapter 3 4 mins
Who to pitch your product to
Chapter 4 7 mins
How to choose a good story angle
Chapter 5 5 mins
Criteria to create a great story angle
Chapter 6 3 mins
How to reach an advanced level of PR
Chapter 7 19 mins
Lucy's process for choosing an angle
Chapter 8 5 mins
Number 1 Tip to "show up"
Chapter 9 4 mins
Hyping yourself up
Chapter 10 2 mins
Lucy's top 3 resources
Chapter 11 1 min
Outro
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How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)
 Paul Millerd, author of "The Pathless Path," shares... more
Mar 26 2024 55m
Chapter 1 1 min
Intro
Chapter 2 3 mins
What's Paul's core idea behind the Pathless Path
Chapter 3 4 mins
The process behind the interviews
Chapter 4 4 mins
Is money important to change career path
Chapter 5 3 mins
How doing what you like can push your career
Chapter 6 8 mins
Discovering what makes you feel alive
Chapter 7 4 mins
The unconventional launch of The Pathless Path
Chapter 8 7 mins
The importance of genuine connection with people
Chapter 9 5 mins
What are your yearnings?
Chapter 10 6 mins
Is the traditional script being overwrote
Chapter 11 1 min
Summary
Chapter 12 1 min
Top 3 resources
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The BS-Free Guide to Building Communities That Last More Than 3 Months
 In this episode, Circle co-founder Andy Guttormsen ... more
Mar 19 2024 56m
Chapter 1 2 mins
Intro
Chapter 2 7 mins
Reasons why you shouldn't start a community (yet)
Chapter 3 1 min
Andy's perspective on what's a community
Chapter 4 9 mins
Tailoring your community to your personality and strengths
Chapter 5 14 mins
Tips that will ignite your community
Chapter 6 3 mins
The insider's guide to community management
Chapter 7 2 mins
The power of hot seats
Chapter 8 3 mins
Costly mistakes to avoid when building your community
Chapter 9 5 mins
Attracting your ideal founding members
Chapter 10 4 mins
Outro
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Why So Serious? 5 WILD Ways to Generate Money-Making Ideas
Throw out the old rules. Jocelyn Brady, the Brain La... more
Mar 12 2024 53m
Chapter 1 1 min
Intro
Chapter 2 4 mins
Why you shouldn't take yourself too seriously!
Chapter 3 2 mins
The improv secret to unleash your mind
Chapter 4 7 mins
Jocelyn's journey through adversity
Chapter 5 5 mins
What is at the epicenter of "The Brain Lady"'s method
Chapter 6 5 mins
Practical case with Jocelyn's method
Chapter 7 10 mins
Decoding the method
Chapter 8 7 mins
Making changes that stick
Chapter 9 5 mins
How to learn like a pro (insight from the animal kingdom)
Chapter 10 2 mins
Jocelyn's Top Picks
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How to Find Undiscovered (Yet Profitable) Niches
Emily is a former journalist and content writer. Thr... more
Mar 5 2024 53m
Chapter 1 1 min
Intro
Chapter 2 4 mins
The importance of positioning in business
Chapter 3 4 mins
Who can ruin your positioning?
Chapter 4 2 mins
Why 99% of business is b*lls
Chapter 5 4 mins
Leveraging experience and skills for career evolution
Chapter 6 2 mins
Finding and mastering your niche
Chapter 7 3 mins
Knowing when to specialize
Chapter 8 7 mins
Embracing career changes
Chapter 9 14 mins
Navigating niche market risks
Chapter 10 5 mins
Emily’s top 3 resources
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Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
For a decade, Heidi Weinberg has been a successful f... more
Feb 27 2024 56m
Chapter 1 1 min
Intro
Chapter 2 2 mins
The secret to niche success
Chapter 3 3 mins
The risk of going too broad
Chapter 4 3 mins
The top-down approach and the bottom-up approach
Chapter 5 2 mins
Practical case of going ULTRA-NICHE
Chapter 6 3 mins
How to validate your niche
Chapter 7 4 mins
How to know your positioning is right
Chapter 8 8 mins
The power of positioning precisely
Chapter 9 2 mins
Market research for positioning
Chapter 10 15 mins
The significance of words in positioning
Chapter 11 4 mins
What marketers should learn today
Chapter 12 2 mins
Top 3 resources
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How to Grow an Audience When No One Seems to Listen
In the eye of the pandemic storm, Zeke Sky didn't ju... more
Feb 20 2024 52m
Chapter 1 1 min
Intro
Chapter 2 1 min
Who is Zeke Sky?
Chapter 3 5 mins
People's perception of the world of metal music
Chapter 4 4 mins
Debunking the misconceptions about composing music
Chapter 5 2 mins
Zeke's inspiration to compose
Chapter 6 7 mins
The creative process of Zeke Sky
Chapter 7 5 mins
Zeke Sky's life before the pandemic
Chapter 8 6 mins
Building a powerhouse brand in a challenging environment
Chapter 9 9 mins
Tips to grow your audience on social media
Chapter 10 4 mins
The psychological impacts of growing your audience
Chapter 11 1 min
Outro
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How To Have the B*lls To Do What You REALLY Want
Tadhg Hickey is an Irish comedian and the author of ... more
Feb 13 2024 54m
Chapter 1 1 min
Intro
Chapter 2 5 mins
The price of not following your guts
Chapter 3 2 mins
The benter Dublin vs Cork
Chapter 4 6 mins
The turning point for success
Chapter 5 1 min
The eureka moment
Chapter 6 3 mins
Swimming upstream
Chapter 7 2 mins
The importance of self-awareness
Chapter 8 3 mins
What coming up to success looks like
Chapter 9 5 mins
The art of mixing conventions
Chapter 10 4 mins
Being successful and unknown
Chapter 11 5 mins
The SpongeBob phenomenon
Chapter 12 6 mins
Staying true to yourself
Chapter 13 3 mins
Outro
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How to Build an UNIGNORABLE Personal Brand
Matthew Lesko, America’s #1 grant expert known for a... more
Feb 6 2024 45m
Chapter 1 1 min
Intro
Chapter 2 4 mins
Throw your own party
Chapter 3 5 mins
The wild ride of a financial advice guru
Chapter 4 10 mins
Money, misery, and crazy suits
Chapter 5 9 mins
Dress up in a cheese suite
Chapter 6 8 mins
Heart over hate
Chapter 7 3 mins
Fail, love, repeat
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How to Have Better Ideas (Lessons From The Onion’s Creator)
Scott Dikkers, the founder of the world’s first humo... more
Jan 30 2024 51m
Chapter 1 1 min
Intro
Chapter 2 5 mins
The invisible architects of humour
Chapter 3 8 mins
Anonymity over fame
Chapter 4 5 mins
How Jim's Journal broke the mould in comic strips
Chapter 5 8 mins
How to take context and f*ck with it
Chapter 6 6 mins
Why churning out ideas beats polishing them
Chapter 7 5 mins
How to keep your creative identity unspoiled
Chapter 8 5 mins
“You have to fall in love with that idea”
Chapter 9 1 min
Work, passion, and living a fulfilling life
Chapter 10 1 min
Where can you find Scott?
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How to Shake Up Industries That Hate Change (4 Principles)
Stacey Schumacher, founder of the Texas Coalition fo... more
Jan 23 2024 38m
Chapter 1 1 min
Intro
Chapter 2 4 mins
A crusade against euthanasia and corporate America
Chapter 3 3 mins
A new approach to animal welfare
Chapter 4 1 min
The affordable solution to pet care
Chapter 5 4 mins
Why nonprofits struggle to revolutionise veterinary care
Chapter 6 2 mins
Challenging conventional workplace wisdom
Chapter 7 1 min
Staying true to the cause
Chapter 8 4 mins
How sticking to your niche can save your career and sanity
Chapter 9 4 mins
Keep it simple in a complex world
Chapter 10 1 min
How a simple promotion turned into a consumer confusion catastrophe
Chapter 11 1 min
Customer service lessons from Southwest Airlines and Chick-fil-A
Chapter 12 2 mins
The unconventional way to create a culturally rich workplace
Chapter 13 3 mins
Stacey’s resources
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How April Dunford Built a 7-Figure Solo Consulting Biz
In today's episode, you will learn how the most char... more
Jan 16 2024 52m
Chapter 1 3 mins
Intro
Chapter 2 44 sec
Starting a business on the right note
Chapter 3 8 mins
April’s journey to positioning consulting
Chapter 4 40 sec
Scattered engagements, impact concerns, and a beachside epiphany
Chapter 5 1 min
April's ultimate business aspirations - best work, good people, fair compensation.
Chapter 6 49 sec
Shifting focus and finding prowess in positioning
Chapter 7 3 mins
Tips for identifying unique skill set and honing specialisation
Chapter 8 5 mins
Refining engagements, focusing on B2B, and vetting potential clients.
Chapter 9 9 mins
Methodology over execution, simplifying messaging, and speeding time-to-value
Chapter 10 6 mins
Expanding reach via public speaking, social media, and the release of a game-changing book
Chapter 11 12 mins
How April transformed her client base from smaller startups to pre-IPO companies
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How to Embrace Your Weirdness & Make Money From It
Chrissy Flanagan is an innovative and weird politica... more
Jan 9 2024 1h 2m
Chapter 1 1 min
Intro
Chapter 2 5 mins
From political playgrounds to 4 AM faxes
Chapter 3 1 min
The incredible journey of Sydney's most weird entrepreneur
Chapter 4 3 mins
How embracing your true weirdness can lead to unassailable success
Chapter 5 8 mins
ADHD? Autism? No problems
Chapter 6 5 mins
The radical social experiment in community building
Chapter 7 6 mins
The art of inclusion and exclusion in marketing
Chapter 8 3 mins
Chrissy's marketing genius behind the sausage factory
Chapter 9 6 mins
Transforming failure into a unique social phenomenon
Chapter 10 8 mins
How to turn a pub, choirs, and sewing classes into a social sensation
Chapter 11 6 mins
From obscurity to viral sensation
Chapter 12 2 mins
The surprising marketing strategy ignored by adults but mastered by kids
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This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]
A mother of three and author, Rosey Davidson is the ... more
Jan 2 2024 48m
Chapter 1 2 mins
Intro
Chapter 2 3 mins
About Rosey Davidson and her business escapade
Chapter 3 1 min
Identifying the right audience: strong pain points and urgent needs vs those with "nice-to-have" products or services
Chapter 4 34 sec
Adapting and transitioning your business model in response to market changes
Chapter 5 2 mins
Leveraging targeted marketing in local communities
Chapter 6 7 mins
Agility and prompt response to market demands as success facilitators
Chapter 7 11 mins
Leveraging intuition and confidence for business success
Chapter 8 5 mins
Building relationships with influencers
Chapter 9 9 mins
Understanding and nurturing your audience
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4 ½ Psychological Biases Every Marketer Needs to Know
Richard Shotton is a pioneer in applying behavioural... more
Dec 19 2023 48m
Chapter 1 3 mins
– Intro
Chapter 2 1 min
– Human present and concreteness biases
Chapter 3 6 mins
– Case study of industries navigating the human bias
Chapter 4 5 mins
– The power of specificity
Chapter 5 2 mins
– The "Red Sneakers Effect”
Chapter 6 10 mins
- Breaking conventions and status perception
Chapter 7 5 mins
– The declining use of humour in marketing
Chapter 8 3 mins
– The importance of concreteness
Chapter 9 5 mins
– The power of framing in marketing
Chapter 10 2 mins
– The peak-end rule in advertising
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How to Build an Authentic Social Presence Without Sounding Like a Bro
Meet Erica Schneider, the incredible force and words... more
Dec 12 2023 46m
Chapter 1 3 mins
Intro
Chapter 2 1 min
Bros, barbells, and bullsh*t
Chapter 3 2 mins
The hidden pitfalls of online templates
Chapter 4 7 mins
Branding vs platform
Chapter 5 5 mins
The raw and real guide to being yourself in a world of fakes and sales pitches
Chapter 6 2 mins
How to push through fear and f*cking post something
Chapter 7 3 mins
A no-BS guide to discovering your true talents
Chapter 8 3 mins
From self-discovery to mastering the art of writing
Chapter 9 2 mins
How to win the internet with your writing
Chapter 10 1 min
Be specific in a world of boring broadness
Chapter 11 1 min
Double your email game
Chapter 12 1 min
Crafting the perfect pitch
Chapter 13 2 mins
Balance intent, storytelling, and real engagement
Chapter 14 2 mins
The bold truth about starting before you're ready
Chapter 15 1 min
Erica’s top three resources
Chapter 16 35 sec
Where can you connect with Erica?
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How to Build A Marketing Community (Without Spam Or Pyramid Schemes)
There’s nothing wrong with setting up a community an... more
Dec 5 2023 49m
Chapter 1 1 min
Intro
Chapter 2 5 mins
Communities are set up for the wrong reasons
Chapter 3 2 mins
Revenue streams through business and communities
Chapter 4 7 mins
Lottie’s career history
Chapter 5 4 mins
Lottie’s first community
Chapter 6 3 mins
What confidence means to different people
Chapter 7 7 mins
Honesty on LinkedIn (a rare thing)
Chapter 8 2 mins
An organic growth plan
Chapter 9 12 mins
Renaming the company
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Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries
Imagine starting a business with just $250 in your a... more
Nov 28 2023 47m
Chapter 1 1 min
Intro
Chapter 2 2 mins
How marketing tells a story
Chapter 3 3 mins
Starting anew after losing everything
Chapter 4 3 mins
The first six months of Demo Diva
Chapter 5 4 mins
What is a demolition business?
Chapter 6 2 mins
The biggest marketing lesson after 10 years
Chapter 7 4 mins
Starting a business with just $250
Chapter 8 8 mins
The branding of Demo Diva
Chapter 9 2 mins
The demolition competition
Chapter 10 1 min
Tips to grow your business
Chapter 11 3 mins
Diversity is your strength, not your weakness
Chapter 12 8 mins
Where Demo Diva is now
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