Does experimentation affect your business and cause more stress within your leadership team? How are the communication levels within your team? How do you reach a niche market? Jordan and Brian talk about these questions and more on this episode of Bootstrapped Web.

Jordan talks about his hangups and why his need for idea exploration is causing difficulties with his leadership team. Meanwhile, Brian is continuing to navigate the challenges of starting a new business with a niche target market. Is podcasting the answer? They also go over some interesting tools for searching for the perfect podcast, marketing to specific groups, as well as their excitement for Andrew Chen’s newest book, “The Cold Start Problem.”

“I’m very much a middle sibling when it comes to management at the leadership level. It’s very collaborative.” – Jordan

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Here are today’s conversation points:

A new ZipMessage website
Hiring generalists or specialists
Challenging leadership team conversations
Marketing and and outreach for the podcasting community
- Influencer outreach
- SEO plays and search demands
Andrew Chen’s newest book release

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

“I’m getting these things dialed in. It’s difficult but I think it’s finally starting to come together.” – Brian

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Resources:

SparkToro

Podseeker

“The Cold Start Problem: How to Start and Scale Network Effects” by Andrew Chen

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