What does traction feel like? How do you authentically build a network? Brian and Jordan talk about marketing, website updates, and the different phases of product/market fit. Jordan dives into the different and unique ways Rally is marketing. Brian updates us on ZipMessage momentum: website updates, premium enrollment, and crossing a customer milestone.

Today’s episode is all about the different ways you can build traction but also the different ways you can define traction.

“If you can work directly with your audience to monetize the people who are crazy about you, you can make more money in a different model, and everyone is the most happy.” – Jordan

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Here are today’s conversation points:

Marketing site changes at Rally
- Getting credit for speed and momentum
- NFT Projects for marketing
ZipMessage website updates
- Personalization for customers
- Creating a WordPress plugin
- Premium enrollment/Private or public conversations
Phases of Product/market Fit
- What does traction feel like?
- Are customers willing to adapt for your product?

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

“We did things a certain way and, if they didn’t like that, either they didn’t become a customer or they adapted. And we had plenty of customers who adapted.” – Brian

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