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B2B SaaS Marketing Snacks

B2B SaaS Marketing Snacks

57 Episodes • By Kalungi • www.kalungi.com/podcast
Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-M ...more
Business Entrepreneurship Marketing
B2B SaaS Marketing Snacks
B2B SaaS Marketing Snacks
@b2bsaasmarketingsnacks
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57- Making changes as a new marketing leader
Congratulations, you’re the new CMO for a B2B SaaS c... more
Jul 19 2024 31m
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56- A marketing team you can afford
The best B2B SaaS marketing teams are built, not bou... more
Jul 5 2024 56m
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55 - How to reduce "agency fatigue"
If you’ve tried outsourcing marketing for your B2B S... more
Jun 17 2024 30m
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54 - Standing up the ideal go to market team (live at SaaSOpen)
How do you stand up a marketing team fast? Where do ... more
May 23 2024 29m
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53 - Scaling Smart: B2B SaaS Marketing Spends from $10-100K/mo
In B2B SaaS, the expectations for a $10,000/mo marke... more
Apr 20 2024 43m
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52 - Make your sales forecasts more predictable
Many sales forecasts are inaccurate. Let's make your... more
Feb 27 2024 25m
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51 - A simple problem solving framework
A simple 4-step approach to get your goals back on t... more
Jan 27 2024 9m
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50 - Software without the subscription?
Jason Fried (37Signals) recently published an open c... more
Jan 17 2024 22m
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49 - Google’s exposed search ranking system
Google has always guarded its search ranking factors... more
Dec 20 2023 19m
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48 - Presenting your 2024 plan to the board
Our best practices for presenting your marketing pla... more
Dec 6 2023 25m
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47 - Critical product marketing capabilities every team needs
Strong product marketing is crucial for early-stage ... more
Nov 29 2023 25m
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46 - The uncomplicated B2B content marketing playbook
The content playbook that worked in the 2010’s doesn... more
Oct 19 2023 14m
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45 - How to establish Product Market Fit in a B2B SaaS Business
What does product-market fit (PMF) actually mean? Ho... more
Sep 15 2023 20m
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44 - The Party is Over
2022 and 2023 brought new pressure to the software i... more
Sep 7 2023 25m
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43 - What to do when your numbers stall
Today we talk about what to do when your company is ... more
Nov 9 2022 17m
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42 - What research says about common SaaS startup missteps
Today we talk about our marketing audit. It’s a 15 c... more
Jul 29 2022 23m
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41 - What should marketing contribute to revenue?
To make decisions about where and how you deploy and... more
Jun 14 2022 27m
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40 - When do you need a truly strategic marketing leader?
Today’s topic comes from a user question on the T2D3... more
Apr 26 2022 30m
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39 - When you should(n't) start channel partnerships
When and why should you or shouldn’t you partner wit... more
Mar 31 2022 17m
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38 - How to employ situational awareness as a go-to-market leader
In today’s episode, Stijn discusses situational awar... more
Mar 14 2022 9m
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37 - What demand generation channels should you start with?
Today we’re addressing a question from a member of o... more
Feb 22 2022 24m
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36 - When and how to use an agency (or agencies), or outsource your entire marketing function
Especially when ramping up, software companies have ... more
Feb 10 2022 15m
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35 - Getting started with SEO
Today Mike and Stijn discuss early stage B2B content... more
Jan 21 2022 11m
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34 - New verticals and your go-to-market
Today we’re addressing a question from a community m... more
Dec 21 2021 12m
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33 - Why you should narrow your positioning
Mike and Stijn talk about why saying “no” can help y... more
Nov 13 2021 13m
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