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B2B SaaS Marketing Snacks

B2B SaaS Marketing Snacks

75 Episodes • By Kalungi • www.kalungi.com/podcast
Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-M ...more
Business Entrepreneurship Marketing
B2B SaaS Marketing Snacks
B2B SaaS Marketing Snacks
@b2bsaasmarketingsnacks
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75- Relationships in marketing
How do you make sure that your relationship bank acc... more
Jan 6 2025 20m
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74- How to get traction with an MVP product
Why do some minimum viable SaaS products catch fire ... more
Dec 14 2024 18m
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73- The future of SaaS marketing
Ready to future proof your SaaS marketing strategy a... more
Dec 10 2024 23m
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72- What you need to build a great CRM
Why do so many CRMs fall short of their potential to... more
Nov 30 2024 47m
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71- The importance of partnerships for sales-led growth
If your B2B SaaS company is sales-led, building the ... more
Nov 16 2024 43m
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70- Demand creation vs demand capture
The B2B SaaS buying journey isn’t linear – it is muc... more
Nov 11 2024 45m
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69- Is brand strategy really dead?
If you are under 30 and your career isn’t skyrocketi... more
Nov 2 2024 34m
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68- How to maximize your product launch impact
For any new B2B SaaS company, the product launch is ... more
Oct 26 2024 27m
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67- The impact of AI on marketing
With AI now baked into nearly every software solutio... more
Oct 19 2024 27m
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66- The GTM perspective on growth through acquisition
61- How investors spot high marketing growth potenti... more
Oct 10 2024 24m
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65- Solving the biggest issues of B2B SaaS marketing
Strategy, growth targets, messaging, and funnel focu... more
Sep 30 2024 26m
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64- Pivoting and product development with Ansoff's Matrix
Innovative products are the bread and butter of SaaS... more
Sep 21 2024 38m
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63- Expand your market with Ansoff’s Matrix
Selling an existing current product or service into ... more
Sep 15 2024 29m
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62- Get more market penetration with Ansoff’s Matrix
The secrets to greater market penetration for your s... more
Sep 7 2024 29m
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61- How investors spot high marketing growth potential
As a SaaS investor, how do you predict how fast a co... more
Aug 30 2024 51m
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60- How to hire a SaaS marketing leader
As a SaaS founder, hiring the right marketing leader... more
Aug 20 2024 43m
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59- Setting the right foundation before driving growth
As a SaaS founder, the pressure to move too fast can... more
Aug 14 2024 31m
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58- How to get hired as a marketing leader
You have all the experience, connections and drive n... more
Aug 2 2024 24m
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57- Making changes as a new marketing leader
Congratulations, you’re the new CMO for a B2B SaaS c... more
Jul 19 2024 31m
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56- A marketing team you can afford
The best B2B SaaS marketing teams are built, not bou... more
Jul 5 2024 56m
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55 - How to reduce "agency fatigue"
If you’ve tried outsourcing marketing for your B2B S... more
Jun 17 2024 30m
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54 - Standing up the ideal go to market team (live at SaaSOpen)
How do you stand up a marketing team fast? Where do ... more
May 23 2024 29m
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53 - Scaling Smart: B2B SaaS Marketing Spends from $10-100K/mo
In B2B SaaS, the expectations for a $10,000/mo marke... more
Apr 20 2024 43m
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52 - Make your sales forecasts more predictable
Many sales forecasts are inaccurate. Let's make your... more
Feb 27 2024 25m
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51 - A simple problem solving framework
A simple 4-step approach to get your goals back on t... more
Jan 27 2024 9m
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