It’s no longer enough to have a great product.

Today, people are only going to buy from you if they feel like you care about them. If they feel like you’re likeable, personable, and easy to talk to. In other words, social selling is the name of the game.

But how do you go about building a brand for yourself? How do you establish a reputation as a social seller without coming across as fake or plastic? It takes a lot of work, to be sure. Thankfully, we had Daniel Disney, Founder & Owner of The Daily Sales, on the show to talk to us all about social selling.

We covered the biggest mistakes people make around social selling, best practices on how to get the most out of social selling, the most underutilized tool on LinkedIn for social selling, tips for building your personal brand on LinkedIn, and more.

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.

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