B2B Enablement
How to Close the Gap in Digital Marketing Reporting
Podcast Summary
On this podcast, John Horn, CEO at S...
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Oct 19 2021 35m
Chapter 1 44 sec
Our guest: John HornChapter 2 3 mins
Where do you start with digital advertising online? How do you structure reporting?Chapter 3 4 mins
How do you put technology platforms in place to help track metrics?Chapter 4 3 mins
What are good platforms for starters and what do you need beyond the basic tech stack?Chapter 5 5 mins
How are teams structured when they're just starting out vs when they are up to speed?Chapter 6 5 mins
What are some of the challenges that companies run into?Chapter 7 6 mins
What should B2B companies do to ensure that marketing metrics are front and center?Chapter 8 4 mins
Key take-aways