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B2B Enablement

B2B Enablement

23 Episodes • By Klyck.io • www.klyck.io
B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best prac ...more
Technology Tech News Business
B2B Enablement
B2B Enablement
@b2benablement
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2021 Recap of B2B Sales and Predictions for 2022
Podcast Summary On this podcast, we'll dive into a r... more
Jan 6 2022 37m
Chapter 1 32 sec
Our guest: Josh Wagner
Chapter 2 2 mins
What are some of the most notable changes in B2B selling in 2021?
Chapter 3 16 mins
What are some success stories of companies doing it right?
Chapter 4 6 mins
What are current views on the status of sales and marketing and the alignment post-2021? What are the biggest impacts in bringing them together?
Chapter 5 9 mins
How has the funnel changed? How has that to hybrid selling?
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How to Optimize your B2B Website Strategy
Podcast Summary On this podcast, we'll talk about so... more
Dec 1 2021 38m
Chapter 1 59 sec
Our guest: Sam Moss
Chapter 2 1 min
Where do you start when you're analyzing an existing website strategy
Chapter 3 9 mins
What are some KPIs that you should be measuring to gauge your site's technical performance and conversion?
Chapter 4 2 mins
What is the value of customized landing pages?
Chapter 5 5 mins
How should a website tell your business' story and how are different pages part of that strategy?
Chapter 6 2 mins
What are the fundamental differences in how you should approach optimizing your strategy for e-commerce?
Chapter 7 8 mins
How do you make sure that your site is optimized for lead generation?
Chapter 8 5 mins
What marketing strategies drive traffic?
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How to Close the Gap in Digital Marketing Reporting
Podcast Summary On this podcast, John Horn, CEO at S... more
Oct 19 2021 35m
Chapter 1 44 sec
Our guest: John Horn
Chapter 2 3 mins
Where do you start with digital advertising online? How do you structure reporting?
Chapter 3 4 mins
How do you put technology platforms in place to help track metrics?
Chapter 4 3 mins
What are good platforms for starters and what do you need beyond the basic tech stack?
Chapter 5 5 mins
How are teams structured when they're just starting out vs when they are up to speed?
Chapter 6 5 mins
What are some of the challenges that companies run into?
Chapter 7 6 mins
What should B2B companies do to ensure that marketing metrics are front and center?
Chapter 8 4 mins
Key take-aways
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How to Create a Culture of Data
Podcast Summary On this podcast we talk about how to... more
Oct 7 2021 27m
Chapter 1 1 min
Our guest: Nick Amabile
Chapter 2 2 mins
What is causing and driving the big focus on data? What kinds of trends are emerging?
Chapter 3 2 mins
How do you decide what technology to implement and how do you make it work cohesively?
Chapter 4 4 mins
How do you structure a team around data?
Chapter 5 4 mins
What are typical challenges organizations face and how do you minimize them?
Chapter 6 3 mins
What is a culture of data inside an organization?
Chapter 7 5 mins
What are some of the things you should be thinking about to start building data?
Chapter 8 2 mins
Key Takeaways
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Using Video Marketing at Every Stage of the Buying Cycle
In this episode of B2B Enablement, we're going to be... more
Sep 16 2021 52m
Chapter 1 19 sec
ratio for each prospect
Chapter 2 52 sec
Introduction: Drew Franklin, Marketing Communications Manager at Altec
Chapter 3 3 mins
Getting Started
Chapter 4 6 mins
Production and Tools
Chapter 5 4 mins
Content Distribution
Chapter 6 59 sec
Importance of Video & How it Can Be Effective
Chapter 7 10 mins
Personalization
Chapter 8 9 mins
Distribution Tools
Chapter 9 5 mins
Scripts and Messaging
Chapter 10 7 mins
Hardware and Infrastructure
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How 2020 Left a Mark on Manufacturing
Podcast Summary Industrial manufacturing has been le... more
Aug 25 2021 1h 2m
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Getting Started with Sales Enablement
Podcast Summary Sales Enablement is an important pie... more
Aug 3 2021 53m
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How to Approach Industrial Marketing the Right Way
How to Approach Industrial Marketing the Right Way I... more
May 18 2021 36m
Chapter 1 1 min
Introduction: Joe Mills, Business Development Manager at Element Three
Chapter 2 12 mins
Industrial Branding The Story
Chapter 3 7 mins
Industrial Marketing The Strategy
Chapter 4 11 mins
Industrial Marketing Metrics The Scorecard
Chapter 5 2 mins
Take-Aways
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CRM Best Practices for 2021
In this episode, Jeroen Corthout joins to discuss CR... more
Mar 10 2021 37m
Chapter 1 1 min
Introduction: Jeroen Corthout, Co-Founder and CEO of SalesFlare
Chapter 2 9 mins
What are typical challenges when implementing CRM systems? How do people overcome them? What are the broad level struggles of CRM implementation?
Chapter 3 6 mins
How are B2B companies addressing the low utilization problem? How do you improve that?
Chapter 4 8 mins
From now through the next 5 years, how is CRM going to look different? How are we going to use it different? What should people be considering adopting in their businesses to be ready for that?
Chapter 5 4 mins
How do you begin to use CRM to report data back in a way that you can actually begin to take action and do something with it?
Chapter 6 6 mins
Where does CRM fit into aligning sales and marketing? How does it bring those two teams together?
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Building a B2B Sales Enablement Strategy
Episode Summary This episode is all about building a... more
Feb 9 2021 41m
Chapter 1 44 sec
Introduction: Lisa Neff, Sales Enablement Manager at Porex
Chapter 2 2 mins
How did Porex begin on their sales enablement journey? What were some of the drivers inside the business? How did that strategy begin to evolve inside of your company?
Chapter 3 4 mins
How did your organization begin to look at structure? When did something click within sales operations? Who was able to help champion this concept of moving toward a formal sales enablement function?
Chapter 4 3 mins
How did you address sales and marketing alignment and what were some of the things that led to your success of being tightly integrated?
Chapter 5 5 mins
How do you set metrics and KPIs around the success of the team?
Chapter 6 3 mins
How have you approached sales enablement as a function vs sales enablement as a software?
Chapter 7 9 mins
What have you found to be the biggest challenges for deploying your sales enablement strategy and what have you done to avoid roadblocks?
Chapter 8 5 mins
What did you attribute to be your biggest factors of success? And what advice would you give to others who are going to get ready to take the plunge?
Chapter 9 4 mins
Take-aways
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How to Build a Modern Industrial Marketing Strategy
Introduction: MJ Peters, VP of Marketing at Firetrac... more
Dec 17 2020 40m
Chapter 1 59 sec
Introduction: MJ Peters, VP of Marketing at Firetrace (Time stamped at
Chapter 2 1 min
How should marketing be viewed inside of an organization and what is marketing's role at the executive level of the organization? (Time stamped at
Chapter 3 6 mins
How do you structure a marketing team within an organization and how do you set that team up for success? (Time stamped at
Chapter 4 4 mins
How should marketing manage the voice of the customer and how do you get those insights delivered back to the organization? (Time stamped at
Chapter 5 2 mins
How do you set up customer meetings to capture insights? (Time stamped at
Chapter 6 4 mins
How do you determine the most effective marketing channels for your business? Once you do that, how do you begin to scale that strategy? (Time stamped at
Chapter 7 3 mins
What are your thoughts on integrating MarTech and how did you start building your digital strategy? (Time stamped at
Chapter 8 3 mins
With Hubspot, were you able to start making progress early on or did you have to tailor the tool to fit your process? (Time stamped at
Chapter 9 5 mins
What metrics did you place your focus on? How do you view those data points in terms of attribution? How did that help you grow your effectiveness as a marketer in the B2B industrial segment? (Time stamped at
Chapter 10 5 mins
Take-aways (Time stamped at
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Sales Training Trends for 2021
In this episode, Kristine Sizemore joins to discuss ... more
Dec 8 2020 36m
Chapter 1 1 min
At Sandler Training, Kristine Sizemore works with companies that are doing well but looking to grow in terms of revenue, prospecting process, and having better conversations with customers in their ideal target market. She also helps companies that are tired of cutting costs to win deals when they don't need to. (Time stamped
Chapter 2 4 mins
What are the fundamentals of what has changed in sales training since the pandemic? What has stayed the same? How should we be thinking about 2021? (Time stamped
Chapter 3 9 mins
What sort of adaptations are organizations and sellers having to make to continue to stay relevant? How can organizations help train their sales teams on how to better adapt to the new normal? (Time stamped
Chapter 4 6 mins
How are organizations looking at their training metrics to figure out if there is the stickiness factor in actually seeing results from what they're implementing in terms of training? (Time stamped
Chapter 5 5 mins
How has training for channel partners or rep agents changed as we've morphed in 2020? How is that going to play out in 2021? (Time stamped
Chapter 6 8 mins
What has changed in terms of the bid process? How are people handling the touchpoints in between in that process? (Time stamped
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Sales Enablement Best Practices
In this episode of B2B Enablement, Paul Tkach joins ... more
Oct 29 2020 29m
Chapter 1 1 min
Introduction: Paul Tkach, Director of Business Development at Klyck.io (Time stamped at
Chapter 2 3 mins
What is sales enablement? What is the difference between sales enablement as a function in a business and sales enablement as software? (Time stamped at
Chapter 3 3 mins
How does sales enablement bring sales and marketing together? (Time stamped at
Chapter 4 2 mins
How does sales enablement fit in with new selling resultant from COVID-19? (Time stamped at
Chapter 5 5 mins
How does sales enablement fit into how customer interactions are changing and the way that salespeople are changing? How has sales enablement changed the game? (Time stamped at
Chapter 6 4 mins
How can sales enablement improve employee training? (Time stamped at
Chapter 7 4 mins
How do industry leaders in sales and marketing use data created from sales interactions? How is sales enablement empowering that data creation and analysis? (Time stamped at
Chapter 8 3 mins
Take-aways (Time stamped at
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How to Improve Search Engine Visibility
On this episode of B2B Enablement, Chris Dickey (CEO... more
Sep 29 2020 29m
Chapter 1 1 min
Introduction: Chris Dickey, Founder and CEO at Visably (Time stamped
Chapter 2 1 min
What's the difference between SEO (Search Engine Optimization) and SEV (Search Engine Visibility)? (Time stamped
Chapter 3 3 mins
How does SEV relate to ranking your brand versus ranking your website? (Time stamped
Chapter 4 4 mins
What is the difference in how you rank a page with SEV versus traditional SEO or SEM and how is the buyer intent different? (Time stamped
Chapter 5 7 mins
How does one handle the difficulty of keywords in niche market and is it worth it? How can SEV help B2B marketers? (Time stamped
Chapter 6 3 mins
How does media and other site listings affect SEV? (Time stamped
Chapter 7 1 min
Examples of when SEV has shown good results for B2B. (Time stamped
Chapter 8 5 mins
Take-aways (Time stamped
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How to Use Customer Testimonials to Close More Deals and Build Brand
On this episode of B2B Enablement, Sam Shepler (CEO ... more
Sep 15 2020 34m
Chapter 1 1 min
Introduction: Sam Shepler, Founder and CEO at Testimonial Hero (Time stamp
Chapter 2 1 min
Why do video testimonials really matter for B2B revenue teams and how does that function bring together sales and marketing? (Time stamp
Chapter 3 2 mins
How are testimonials valuable for marketing and sales? (Time stamp
Chapter 4 4 mins
What are the friction points and where do testimonials come into play? (Time stamp
Chapter 5 3 mins
If video testimonials are so important, why aren't more people using them and what's preventing them from becoming more popular? (Time stamp
Chapter 6 6 mins
How do you go about making a video testimonial? (Time stamp
Chapter 7 1 min
Have there been any big changes in the way customer testimonials are handled as a result of COVID? (Time stamp
Chapter 8 3 mins
Tips for people looking to get started with video testimonials? (Time stamp
Chapter 9 7 mins
Take-aways (Time stamp
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Marketing Automation Strategies to Empower Operations
In this episode, Dave Karr (VP of Marketing at Klyck... more
Jul 30 2020 37m
Chapter 1 1 min
Introduction: Michael Hartman, Director, Marketing Technology, Demand Generation and Analytics at Freeman Company (Time stamped at
Chapter 2 1 min
Marketing automation and its importance (Time stamped at
Chapter 3 2 mins
Properly making MarTech work and where you get started (Time stamped at
Chapter 4 4 mins
How to Setup Marketing Automation for Success (Time stamped at
Chapter 5 3 mins
How to leverage the capabilities of marketing automation and the data (Time stamped at
Chapter 6 2 mins
How marketing automation empowers personalization in customer touchpoints (Time stamped at
Chapter 7 4 mins
The role management plays in MarTech (Time stamped at
Chapter 8 3 mins
Best practices in marketing automation (Time stamped at
Chapter 9 7 mins
Picking the best marketing technology and aligning to your needs (Time stamped
Chapter 10 4 mins
Take-Aways (Time stamped
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PPC and Social Media Advertising for B2B
In this episode, Lewis Mudrich, Founder of KonvertLa... more
Jul 9 2020 32m
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Video Marketing - Why B2B Companies Need a Strategy
In this episode, Drew Franklin (Marketing Specialist... more
Jun 9 2020 34m
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The Connection Between Sales Enablement and Revenue Enablement
In this episode, we dive further into the concepts o... more
May 19 2020 27m
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The Importance of Personalization During COVID 19
In this episode, I'm joined by Stephanie Friedman, V... more
Apr 23 2020 36m
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Reactions and Thoughts on Selling During COVID 19
In this episode, Dave Karr hosts a chat with Paul Ry... more
Apr 6 2020 25m
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The 2020 Digital Roadmap for Industrial Sales and Marketing
In this episode, Dave Karr hosts a chat with Josh Wa... more
Apr 6 2020 31m
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Welcome to B2B Enablement - An Overview of Our Podcast
Welcome to B2B Enablement! A podcast created specifi... more
Apr 6 2020 4m
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