23 Episodes • By Klyck.io • www.klyck.io
B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best prac ...more
Technology Tech News Business
2021 Recap of B2B Sales and Predictions for 2022
Podcast Summary On this podcast, we'll dive into a r... more
Jan 6 2022 37m
Chapter 1 32 secOur guest: Josh Wagner
Chapter 2 2 minsWhat are some of the most notable changes in B2B selling in 2021?
Chapter 3 16 minsWhat are some success stories of companies doing it right?
Chapter 4 6 minsWhat are current views on the status of sales and marketing and the alignment post-2021? What are the biggest impacts in bringing them together?
Chapter 5 9 minsHow has the funnel changed? How has that to hybrid selling?
How to Optimize your B2B Website Strategy
Podcast Summary On this podcast, we'll talk about so... more
Dec 1 2021 38m
Chapter 1 59 secOur guest: Sam Moss
Chapter 2 1 minWhere do you start when you're analyzing an existing website strategy
Chapter 3 9 minsWhat are some KPIs that you should be measuring to gauge your site's technical performance and conversion?
Chapter 4 2 minsWhat is the value of customized landing pages?
Chapter 5 5 minsHow should a website tell your business' story and how are different pages part of that strategy?
Chapter 6 2 minsWhat are the fundamental differences in how you should approach optimizing your strategy for e-commerce?
Chapter 7 8 minsHow do you make sure that your site is optimized for lead generation?
Chapter 8 5 minsWhat marketing strategies drive traffic?
How to Close the Gap in Digital Marketing Reporting
Podcast Summary On this podcast, John Horn, CEO at S... more
Oct 19 2021 35m
Chapter 1 44 secOur guest: John Horn
Chapter 2 3 minsWhere do you start with digital advertising online? How do you structure reporting?
Chapter 3 4 minsHow do you put technology platforms in place to help track metrics?
Chapter 4 3 minsWhat are good platforms for starters and what do you need beyond the basic tech stack?
Chapter 5 5 minsHow are teams structured when they're just starting out vs when they are up to speed?
Chapter 6 5 minsWhat are some of the challenges that companies run into?
Chapter 7 6 minsWhat should B2B companies do to ensure that marketing metrics are front and center?
Chapter 8 4 minsKey take-aways
How to Create a Culture of Data
Podcast Summary On this podcast we talk about how to... more
Oct 7 2021 27m
Chapter 1 1 minOur guest: Nick Amabile
Chapter 2 2 minsWhat is causing and driving the big focus on data? What kinds of trends are emerging?
Chapter 3 2 minsHow do you decide what technology to implement and how do you make it work cohesively?
Chapter 4 4 minsHow do you structure a team around data?
Chapter 5 4 minsWhat are typical challenges organizations face and how do you minimize them?
Chapter 6 3 minsWhat is a culture of data inside an organization?
Chapter 7 5 minsWhat are some of the things you should be thinking about to start building data?
Chapter 8 2 minsKey Takeaways
Using Video Marketing at Every Stage of the Buying Cycle
In this episode of B2B Enablement, we're going to be... more
Sep 16 2021 52m
Chapter 1 19 secratio for each prospect
Chapter 2 52 secIntroduction: Drew Franklin, Marketing Communications Manager at Altec
Chapter 3 3 minsGetting Started
Chapter 4 6 minsProduction and Tools
Chapter 5 4 minsContent Distribution
Chapter 6 59 secImportance of Video & How it Can Be Effective
Chapter 7 10 minsPersonalization
Chapter 8 9 minsDistribution Tools
Chapter 9 5 minsScripts and Messaging
Chapter 10 7 minsHardware and Infrastructure
How to Approach Industrial Marketing the Right Way
How to Approach Industrial Marketing the Right Way I... more
May 18 2021 36m
Chapter 1 1 minIntroduction: Joe Mills, Business Development Manager at Element Three
Chapter 2 12 minsIndustrial Branding The Story
Chapter 3 7 minsIndustrial Marketing The Strategy
Chapter 4 11 minsIndustrial Marketing Metrics The Scorecard
Chapter 5 2 minsTake-Aways
CRM Best Practices for 2021
In this episode, Jeroen Corthout joins to discuss CR... more
Mar 10 2021 37m
Chapter 1 1 minIntroduction: Jeroen Corthout, Co-Founder and CEO of SalesFlare
Chapter 2 9 minsWhat are typical challenges when implementing CRM systems? How do people overcome them? What are the broad level struggles of CRM implementation?
Chapter 3 6 minsHow are B2B companies addressing the low utilization problem? How do you improve that?
Chapter 4 8 minsFrom now through the next 5 years, how is CRM going to look different? How are we going to use it different? What should people be considering adopting in their businesses to be ready for that?
Chapter 5 4 minsHow do you begin to use CRM to report data back in a way that you can actually begin to take action and do something with it?
Chapter 6 6 minsWhere does CRM fit into aligning sales and marketing? How does it bring those two teams together?
Building a B2B Sales Enablement Strategy
Episode Summary This episode is all about building a... more
Feb 9 2021 41m
Chapter 1 44 secIntroduction: Lisa Neff, Sales Enablement Manager at Porex
Chapter 2 2 minsHow did Porex begin on their sales enablement journey? What were some of the drivers inside the business? How did that strategy begin to evolve inside of your company?
Chapter 3 4 minsHow did your organization begin to look at structure? When did something click within sales operations? Who was able to help champion this concept of moving toward a formal sales enablement function?
Chapter 4 3 minsHow did you address sales and marketing alignment and what were some of the things that led to your success of being tightly integrated?
Chapter 5 5 minsHow do you set metrics and KPIs around the success of the team?
Chapter 6 3 minsHow have you approached sales enablement as a function vs sales enablement as a software?
Chapter 7 9 minsWhat have you found to be the biggest challenges for deploying your sales enablement strategy and what have you done to avoid roadblocks?
Chapter 8 5 minsWhat did you attribute to be your biggest factors of success? And what advice would you give to others who are going to get ready to take the plunge?
Chapter 9 4 minsTake-aways
How to Build a Modern Industrial Marketing Strategy
Introduction: MJ Peters, VP of Marketing at Firetrac... more
Dec 17 2020 40m
Chapter 1 59 secIntroduction: MJ Peters, VP of Marketing at Firetrace (Time stamped at
Chapter 2 1 minHow should marketing be viewed inside of an organization and what is marketing's role at the executive level of the organization? (Time stamped at
Chapter 3 6 minsHow do you structure a marketing team within an organization and how do you set that team up for success? (Time stamped at
Chapter 4 4 minsHow should marketing manage the voice of the customer and how do you get those insights delivered back to the organization? (Time stamped at
Chapter 5 2 minsHow do you set up customer meetings to capture insights? (Time stamped at
Chapter 6 4 minsHow do you determine the most effective marketing channels for your business? Once you do that, how do you begin to scale that strategy? (Time stamped at
Chapter 7 3 minsWhat are your thoughts on integrating MarTech and how did you start building your digital strategy? (Time stamped at
Chapter 8 3 minsWith Hubspot, were you able to start making progress early on or did you have to tailor the tool to fit your process? (Time stamped at
Chapter 9 5 minsWhat metrics did you place your focus on? How do you view those data points in terms of attribution? How did that help you grow your effectiveness as a marketer in the B2B industrial segment? (Time stamped at
Chapter 10 5 minsTake-aways (Time stamped at
Sales Training Trends for 2021
In this episode, Kristine Sizemore joins to discuss ... more
Dec 8 2020 36m
Chapter 1 1 minAt Sandler Training, Kristine Sizemore works with companies that are doing well but looking to grow in terms of revenue, prospecting process, and having better conversations with customers in their ideal target market. She also helps companies that are tired of cutting costs to win deals when they don't need to. (Time stamped
Chapter 2 4 minsWhat are the fundamentals of what has changed in sales training since the pandemic? What has stayed the same? How should we be thinking about 2021? (Time stamped
Chapter 3 9 minsWhat sort of adaptations are organizations and sellers having to make to continue to stay relevant? How can organizations help train their sales teams on how to better adapt to the new normal? (Time stamped
Chapter 4 6 minsHow are organizations looking at their training metrics to figure out if there is the stickiness factor in actually seeing results from what they're implementing in terms of training? (Time stamped
Chapter 5 5 minsHow has training for channel partners or rep agents changed as we've morphed in 2020? How is that going to play out in 2021? (Time stamped
Chapter 6 8 minsWhat has changed in terms of the bid process? How are people handling the touchpoints in between in that process? (Time stamped
Sales Enablement Best Practices
In this episode of B2B Enablement, Paul Tkach joins ... more
Oct 29 2020 29m
Chapter 1 1 minIntroduction: Paul Tkach, Director of Business Development at Klyck.io (Time stamped at
Chapter 2 3 minsWhat is sales enablement? What is the difference between sales enablement as a function in a business and sales enablement as software? (Time stamped at
Chapter 3 3 minsHow does sales enablement bring sales and marketing together? (Time stamped at
Chapter 4 2 minsHow does sales enablement fit in with new selling resultant from COVID-19? (Time stamped at
Chapter 5 5 minsHow does sales enablement fit into how customer interactions are changing and the way that salespeople are changing? How has sales enablement changed the game? (Time stamped at
Chapter 6 4 minsHow can sales enablement improve employee training? (Time stamped at
Chapter 7 4 minsHow do industry leaders in sales and marketing use data created from sales interactions? How is sales enablement empowering that data creation and analysis? (Time stamped at
Chapter 8 3 minsTake-aways (Time stamped at
How to Improve Search Engine Visibility
On this episode of B2B Enablement, Chris Dickey (CEO... more
Sep 29 2020 29m
Chapter 1 1 minIntroduction: Chris Dickey, Founder and CEO at Visably (Time stamped
Chapter 2 1 minWhat's the difference between SEO (Search Engine Optimization) and SEV (Search Engine Visibility)? (Time stamped
Chapter 3 3 minsHow does SEV relate to ranking your brand versus ranking your website? (Time stamped
Chapter 4 4 minsWhat is the difference in how you rank a page with SEV versus traditional SEO or SEM and how is the buyer intent different? (Time stamped
Chapter 5 7 minsHow does one handle the difficulty of keywords in niche market and is it worth it? How can SEV help B2B marketers? (Time stamped
Chapter 6 3 minsHow does media and other site listings affect SEV? (Time stamped
Chapter 7 1 minExamples of when SEV has shown good results for B2B. (Time stamped
Chapter 8 5 minsTake-aways (Time stamped
How to Use Customer Testimonials to Close More Deals and Build Brand
On this episode of B2B Enablement, Sam Shepler (CEO ... more
Sep 15 2020 34m
Chapter 1 1 minIntroduction: Sam Shepler, Founder and CEO at Testimonial Hero (Time stamp
Chapter 2 1 minWhy do video testimonials really matter for B2B revenue teams and how does that function bring together sales and marketing? (Time stamp
Chapter 3 2 minsHow are testimonials valuable for marketing and sales? (Time stamp
Chapter 4 4 minsWhat are the friction points and where do testimonials come into play? (Time stamp
Chapter 5 3 minsIf video testimonials are so important, why aren't more people using them and what's preventing them from becoming more popular? (Time stamp
Chapter 6 6 minsHow do you go about making a video testimonial? (Time stamp
Chapter 7 1 minHave there been any big changes in the way customer testimonials are handled as a result of COVID? (Time stamp
Chapter 8 3 minsTips for people looking to get started with video testimonials? (Time stamp
Chapter 9 7 minsTake-aways (Time stamp
Marketing Automation Strategies to Empower Operations
In this episode, Dave Karr (VP of Marketing at Klyck... more
Jul 30 2020 37m
Chapter 1 1 minIntroduction: Michael Hartman, Director, Marketing Technology, Demand Generation and Analytics at Freeman Company (Time stamped at
Chapter 2 1 minMarketing automation and its importance (Time stamped at
Chapter 3 2 minsProperly making MarTech work and where you get started (Time stamped at
Chapter 4 4 minsHow to Setup Marketing Automation for Success (Time stamped at
Chapter 5 3 minsHow to leverage the capabilities of marketing automation and the data (Time stamped at
Chapter 6 2 minsHow marketing automation empowers personalization in customer touchpoints (Time stamped at
Chapter 7 4 minsThe role management plays in MarTech (Time stamped at
Chapter 8 3 minsBest practices in marketing automation (Time stamped at
Chapter 9 7 minsPicking the best marketing technology and aligning to your needs (Time stamped
Chapter 10 4 minsTake-Aways (Time stamped