Audio Branding
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I'll be exploring that here, both with my own observations and by inte
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Business
Science
Education
How to Make a Profit From Licensing Your Music: A Conversation with Nismah Osman - Part 2
“Essentially, what musicians really need to understa...
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Oct 2 2024 25m
A Musical Journey From Emotion to Production: A Conversation with Nismah Osman - Part 1
“I think people just kind of were, like, ‘Oh, hi,’ y...
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Sep 25 2024 26m
The Role of Audio in Branding: A Conversation with Simon Kringel - Part 2
“That’s the big problem. That’s the whole thing. You...
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Sep 18 2024 37m
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel - Part 1
“I think we’ve all experienced how sound is kind of ...
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Sep 11 2024 34m
How To Use AI in Modern Audio Branding: A Conversation with Steve Keller - Part 2
“AI, at least right now, is really adept at iteratio...
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Sep 4 2024 33m
How Audio Diversity Impacts Branding: A Conversation with Steve Keller - Part 1
“We should be hearing diverse voices. As I like to s...
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Aug 28 2024 39m
Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas - Part 2
“For all of us, we are gaining our trust, our stabil...
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Aug 21 2024 24m
Audio Dramas and Accessibility: A Conversation with Micah Thomas - Part 1
“Early on in that we noticed that there are so many ...
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Aug 14 2024 25m
Music, Voice and the Healing Connection: A Conversation with Anna Bohuslavska - Part 2
“It’s definitely an important aspect of our lives, a...
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Aug 7 2024 23m
How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska - Part 1
“If you play on an instrument for a while, for examp...
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Jul 31 2024 23m
In the Clubhouse: Sound in Social Media - Part 2
“Social media, if you want to be on all of the place...
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Jul 24 2024 30m
In the Clubhouse: Sound in Social Media - Part 1
“People either have a vision of a Utopian wonderland...
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Jul 17 2024 34m
AI and its Impact on Audio Quality: A Conversation with Jamie Muffett - Part 2
“Specifically as it relates to voiceover, that was, ...
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Jul 10 2024 29m
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett - Part 1
“There was one we did a few years ago. This was whil...
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Jul 3 2024 30m
How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone - Part 2
“People are actually tuning in from their phones or,...
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Jun 26 2024 30m
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone - Part 1
“An intro video needs to let people know, ‘Hey, this...
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Jun 19 2024 31m
Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin - Part 2
“I think the biggest mistake most people, most busin...
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Jun 12 2024 31m
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin - Part 1
“I think a part of that is because, you know, 75% of...
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Jun 5 2024 25m
The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2
“The piano is the same way. The piano has a hammer t...
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May 29 2024 24m
The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2
“And so the concert comes, and, about the ending pie...
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May 22 2024 23m
Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2
“The way to get your rates up is to make them realiz...
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May 15 2024 33m
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1
“It was when I started figuring out, without knowing...
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May 8 2024 34m
The Sound Of Shopping: How Music Influences Our Spending Habits
When you think about shopping, what sound comes to m...
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May 1 2024 6m
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2
“If you take the, you know, Foley work and the sound...
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Apr 24 2024 34m
Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1
“I know, like, Apple Music is offering that, so you ...
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Apr 17 2024 34m