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Audio Branding
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I'll be exploring that here, both with my own observations and by inte
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Business
Science
Education
In the Clubhouse: Sound in Social Media - Part 2
“Social media, if you want to be on all of the place...
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Jul 24 2024 30m
In the Clubhouse: Sound in Social Media - Part 1
“People either have a vision of a Utopian wonderland...
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Jul 17 2024 34m
AI and its Impact on Audio Quality: A Conversation with Jamie Muffett - Part 2
“Specifically as it relates to voiceover, that was, ...
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Jul 10 2024 29m
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett - Part 1
“There was one we did a few years ago. This was whil...
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Jul 3 2024 30m
How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone - Part 2
“People are actually tuning in from their phones or,...
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Jun 26 2024 30m
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone - Part 1
“An intro video needs to let people know, ‘Hey, this...
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Jun 19 2024 31m
Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin - Part 2
“I think the biggest mistake most people, most busin...
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Jun 12 2024 31m
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin - Part 1
“I think a part of that is because, you know, 75% of...
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Jun 5 2024 25m
The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2
“The piano is the same way. The piano has a hammer t...
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May 29 2024 24m
The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2
“And so the concert comes, and, about the ending pie...
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May 22 2024 23m
Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2
“The way to get your rates up is to make them realiz...
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May 15 2024 33m
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1
“It was when I started figuring out, without knowing...
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May 8 2024 34m
The Sound Of Shopping: How Music Influences Our Spending Habits
When you think about shopping, what sound comes to m...
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May 1 2024 6m
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2
“If you take the, you know, Foley work and the sound...
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Apr 24 2024 34m
Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1
“I know, like, Apple Music is offering that, so you ...
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Apr 17 2024 34m
Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2
“I was, like, on tour, I spent twenty hours driving ...
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Apr 10 2024 27m
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1
“And I hit play on it, and I hear ‘Hello, Dave, this...
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Apr 3 2024 32m
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2
“I think sound has this ability. We talked about mea...
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Mar 27 2024 28m
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1
“I think, right now, I’ve noticed kind of two opposi...
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Mar 20 2024 35m
The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2
“Why not brand the sound so people know that they’re...
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Mar 13 2024 32m
Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1
“I was just looking at a LinkedIn post. And they’re ...
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Mar 6 2024 29m
How to Amplify Your Brand's Impact: A Conversation with Josh Butt - Part 2
“Because it’s very difficult to be different and dis...
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Feb 28 2024 29m
From Music to Marketing: A Conversation with Josh Butt - Part 1
“Usually the thing I love about sound is how it answ...
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Feb 21 2024 30m
The Magic of Podcasting: A Conversation with Bruce Chamoff - Part 2
“I see in your videos and I hear your, a lot of your...
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Feb 14 2024 19m
Converting Passion into Profit: A Conversation with Bruce Chamoff - Part 1
“You wanna know the hobbies, they’re part of the psy...
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Feb 7 2024 25m