On this episode, Jake Jorgorvan shares his thoughts on finding the perfect podcast host for your B2B podcast.

He talks about the risks involved in having a single host for your podcast; unless, of course, it is the founder or CEO. When you only have one host, there is always the risk that person may leave the company, leaving your podcast floundering without a presenter.

People listen to B2B podcasts for the content and not necessarily to bond with the host. Having rotating hosts will keep your show flowing.

Most companies use internal hosts, employed by the company. If you can’t or don’t want to have an internal host, you’ll need to find (and usually pay) an external one. There are two types of external hosts: the thought leader/celebrity in your niche and the professional speaking talent, who moderates the conversations.

If you want to find an external host, you need to determine your budget and leave at least a month or two to search for the perfect host for your show.

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com.

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